Hello professor and class. There are several popular companies that had well throughout strategies but forced unpredictable failures that devastated their trajectory. For example, the camera company Kodak had a robust sales strategy and market dominance. The advent of the digital camera was a disruptive innovation that quickly made Kodak accessories obsolete, leading to a huge decrease in sales and popularity along with financial loss. This company lacked the skills to change the improving technological landscape. This work and company is relevant because it was the lack of forecasting from scenario planning which made it difficult for Kodak to estimate a situation where they would fail. Kodak did not even try fast enough to create a digital camera to keep up with the issues and challenges that other companies with who are more competitors brought to the table. Socio-technically this brand Kodak did not stay up with the changing times so the companies technology was not seen as cool, new or the hot item in pop culture anymore. Technology is a part of a social gathering and people want to have high definition pictures that they can save on their computer which phased out Kodak and it's companies legacy's technological approach on the sales market. Going back to my dissertation innovative idea. It is important to come up with a plan for using a similar technology that performs a task I am looking for and then applying it to a gap in research because there is no information about how artificial intelligence integrated software can be used to make a unique scan of thumb drives to detect viruses, malware, and corrupted files before they are used to attacks and destroy a network.

Two forces that can affect this outcome are local legislation that will appreciate the integrated software's ability to report, detect, and analyze issues in an information system by observing user behavior. This suspicious user behavior can be reported to the authorities in order to prevent, stop, and convict cyber criminals. Another force is financial power. Preventing and stopping cyber attacks can boost an organization's or nation states'wealth allowing them to save money by reducing data breaches and theft of financial data from cyber attacks. Financial issues can cause a company, organization, or government agency to go bankrupt. This is a force that can drive a company, it's employees and stakeholders to come up with a plan to manage security issues to reduce, prevent, and stop financia losses.

References:

Grant, R. M., (2015). Eastman Kodak's quest for a digital future. Cases to Accompany Contemporary Strategy Analysis, 557-575